05Mar Optimizing A Website
Lesson #24: Becoming a Specialist & Final Thoughts
When we started this course you were probably what we call a “newbie” to the world of internet marketing. Now, however, you are an old pro (okay, not quite, but you are getting there!). This final lesson will discuss a few thoughts about taking the next steps of your journey, and will present your final homework assignments.
Becoming a Specialist
We and our course have covered virtually all the basics, but it was not able to dive too deep into any one specific area. Now that you have a great foundation, I suggest you dedicate your effort to learning more about specific topics; I suggest that you become a specialist in some area.
• SEO and traffic building. This is an area that you could spend many years learning, there are dozens of guides on SEO which are longer than this entire course.
• Web development/design. If you have an interest in this area, learning basic HTML, CSS, PHP and other languages will serve you well. Additionally, learning how to design logos/graphics/websites in Photoshop would be a great skill.
• Other types of websites. Of course, our simple WordPress niche content site was just one small piece of the vast puzzle. There are forums, community sites, blogs and more. You may want to learn how to build other types of sites.
• Affiliate marketing. It may be a good idea to build a more in-depth knowledge of affiliate marketing techniques and strategies.
• Profit Strategies. Learning how to sell info products, do more complex partnership deals, and other ways of profiting from your site is a worthwhile thing to study.
• Profit Optimization. This involves learning how to optimize the ads on your site so that they get the best results. For example, changing the colors of your AdSense ads could see a 2-3x improvement in the number of clicks.
This is just a handful of the many, many avenues that you may like to explore. And there are a number of ways that you can begin learning in any of these topics.
How to Pursue Further Knowledge:
Once you decide what you want to learn next, where do you turn? I will give you my strategies for learning new concepts:
The first place I start is Warrior Forum, the people there are more than happy to point you in the right direction. Plus the search feature will dig up hundreds of in-depth discussions that, in themselves, will give you tons of knowledge.
Then, I will search Google and research as many articles on the topic as I can.
Finally, I go to Amazon.com and look up books on any of these areas. Be sure to read the reviews to find the one that seems to fit your needs the best. I usually buy 1-2 books on the subject.
Between all of these sources, I quickly learn how and where to find the best information on the skill I need to develop.
Contact me. I would love to hear about your progress. One thing that keeps me going is feedback from users telling me how the course has helped them. If you have benefited from this material, please send me an email and let me know!
Share the course with a friend. There is no better way to show your support than to tell your friends about this material.
This is the part where I would normally wish you the best of luck with your site, but I know that you donʼt need it. You now have something more important than luck: skill. Mix that with a little desire, add in some effort, and there is no question in my mind – I know you will do great.
To your success,