11 Ways to Market Your Site Offline
Offline marketing methods for affiliate sites are mostly a waste of time, and time IS money. However, if you have lots of both to spare, you may want to consider the following ways to go ‘al fresco’ with your site.
1. Car decals – No doubt you’ve seen many cars plastered with Dot Com decals, and made a mental note to yourself to check out the web site when you got home or to your office. How many times did you actually look it up? If you’re like me, the answer is ‘never’, which speaks to the effectiveness of ruining your Mercedes’ paint job with a Dot Com decal.
2. Business cards – These are highly effective marketing tools when you remember to put them in your wallet.
3. Personalized Stationery – Although it’s unlikely that you will need to have business stationery printed as an affiliate marketer, I do recommend that you include your URL on any and all letters that you write.
For example, your return address might look like this:
My Company Name
68 Someplace Avenue
4. Speaking Engagements – Speak about your area of specialization at seminars and clubs.
5. Classified Ads – Advertise your site in the classifieds section of local and regional newspapers. Do a small test first to see whether the return on investment (ROI) will be worthwhile.
6. Press Releases – Do you have an event scheduled or breaking news related to your site’s topic? Send out a press release to announce it to the world! For example, a dating site might send out a press release about the numbers of singles who use the Internet to meet just prior to Valentine’s Day. A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products.
7. Trade Publications – The cost to advertise in a trade publication or journal can be prohibitive if you are starting a home-based affiliate marketing business on a budget. But it might still be worth your consideration.
TradePub.com offers free magazine trials in the following subject areas:
• Engineering Design
• Farming & Agriculture
• Food & Beverage
• Government & Military
• Graphic Arts
• Human Resources
• Industrial & Manufacturing
• Information Technology
• Mechanical / Machine
• Meetings & Travel
• Multimedia Design
• Network / Communications
• Purchasing & Procurement
• Retail Sales & Marketing
• Telecom & Wireless
• Trade/Professional Services
• Transportation & Logistics
• Utility & Energy
Browse their extensive list of trade publications by industry, title, key word or geographic eligibility to find the titles that best match your interests. Simply complete the application form and submit it.
There is no purchase necessary. Publications are free to those who qualify.
8. Wear Your URL – Print some hats or t-shirts with your URL and logo and wear them proudly. Give them away so others may do the same. There is a slight chance someone will see and remember your site’s URL until they get home to their computer.
If not, don’t despair. Wearing your domain name proudly on your chest may have the beneficial side effect of helping to improve your posture.
9. Give Away Promotional Items – Become a sponsor at a conference related to your industry. Hundreds, if not thousands, of targeted consumers will be looking at your URL every time they pick up your pen or look at your mouse pad.
10. Tell Your Friends and Family – This method works really well…not.
I spent 2 years working on a major joint venture project. The day the site opened, I emailed homepage links to some of my friends and invited them to check out our wonderful new site.
Some visited immediately and we were soon the proud recipients of several rave reviews.
Months later however, many still hadn’t even seen the homepage.
While this method rates a 1 out of 10 in marketing terms, more often than not it ranks 1st in the ‘ego boosting’ department. By all means, share your accomplishments with your friends and family. With luck, they’ll ‘pass it on’.
11. Happy Customers – This is one way to market offline that is worth its weight in gold. Happy customers spreading the word about your site is always a good thing – online, offline or via ESP.
Here’s my recommendation in a nutshell. Bite the bullet and put some money into pay-per-click advertising to get the ball rolling. Then start writing. Write articles, and more articles. Put them in your ezine, and send them to other ezine publishers.
Think ‘income’ and ‘profit’, and then use the tools above to help you achieve both.